Gilson Schwartz graduated in Economics and Social Sciences from the Universidade de São Paulo (1980, 1981); Master’s degree and Doctor’s degree in Economic Science from Unicamp (State University of Campinas), São Paulo, (1985 and 1993), and post-doctorate activities as an Invited Professor of the Research Nucleus for International Relations (NUPRI-USP, 1997-1999) and in the Institute of Advanced Studies of USP (1999-2005). Since 2005, Professor Schwartz teaches at the Department of Cinema, Radio, and TV of the School of Communications and Arts, USP, where he created and is responsible for the subject-matters “Information Economy and New Medias” (graduate studies), “Introduction to Iconomics”, and “International Audiovisual Economy” (both in undergraduate studies for USP’s students of engineering, economics, administration, accounting, computational science, communications and arts. Between 1983 and 2006, he contributed as a writer, editorialist, and economy analyst to newspaper Folha de São Paulo, and in 2007 he participated in the creation of and contributed to Editora Globo (publisher) in the magazine Época Negócios (a business magazine), where he launched the column “Iconomics”. In 1999, after going through a public tender in the Institute of Advanced Studies of USP, he created the research group Cidade do Conhecimento (City of Knowledge) (www.cidade.usp.br). He was a fellow of the Institute of Developing Economies in the Ministry of Industry and International Trade of Japan, and in the Network Culture Project of the Annenberg School for Communications, University of Southern California. In Brazil (2009-12) he coordinated the Consórcio PRO-IDEAL (PRO-IDEAL Consortium), promoting a dialog between Information and Communication Technologies between Europe and Latin America. He is the director for Latin America of the international network Games for Change (www.gamesforchange.org.br), and has a blog, Iconomics, in the portal of the magazine Exame http://exame.abril.com.br/rede-de-blogs/iconomia/).