The event was held on June 06, from 08:30 to 13:00, at the Institute of Advanced Studies of the University of São Paulo (IEA-USP).
Digital Transformation is a concept that goes beyond the conjunction of the words. It is the use of technological resources to rethink the purpose, structure, and operation of a business. The result of the transformation may, or may not, have technology as one of its essential parts, but it is a new approach to business that affects both the individual and society.
The technology itself was not the main topic of this seminar. The seminar’s objective was to rethink how digital transformation can affect both the individual and society.
Digital transformation allows people to come up with new ways of doing things they were accustomed to (such as reinventing the forms of transportation) or, otherwise, to change the activities they perform in their daily lives (such as their relation to financial services). As an example, society changed the understanding and values usually given to a business such as bicycle rentals to something that could be seen as a shared transport solution for cities.
MARIO MAGALHÃES (Opening)
As an IT executive, he supported start-ups and corporate reorganization initiatives in different sectors: educational, services, but mostly at significant local and global financial institutions. As an independent consultant at McKinsey and other consulting firms, he served several clients in South America and Europe, particularly in the strategy analysis, process review, planning, design, and implementation, including the selection and use of new technologies and solutions. As CEST’s collaborator, he has been carrying out works related to Business and IT Architecture, Digital Transformation, Dispute Resolution and Ethics in Engineering in Sociotechnical Systems.
Microsoft, he has twenty years of experience in anti-piracy and government relations issues on music, software and motion picture industries
Technical Advisor at the Center for Combating Cyber Crimes of the Attorney General’s Office in São Paulo.
For more than 20 years he has participated in technological innovation projects in startups and Brazilian corporations such as Vivo, Petrobras, and Itaú. As an entrepreneur, he has used Artificial Intelligence to automatically understand the profile and behavior of people in stores, schools, and university campuses, simplifying the use of IoT and Analytics through e-Campus.io and dodvision.com.
Enthusiastic about agile approaches and digital transformation architectures has been in the corporate market since 1992. He has led the way in digital initiatives related to value-added services for mobile telephony. Currently, digital solutions related to new means of payment have been dedicated.
8h30 – 9h00: Participants’ accreditation
9h00 – 9h15: Opening
Prof. Clovis Alvarenga Neto, Ph.D. (Escola Politécnica da USP / Production Engineering Department)
9h15 – 9h30: Fundamentals of the Impact of Digital Transformation – Mario Magalhães
9h30 – 9h50: IA in Retail and Education – Practical Cases of Transformation – Rufo Paganini
9h50 – 10h10: AI and Ethical Issues – Marcio Gonçalves
10h10 – 10h30: Digital Transformation in Means of Payment – Silvio Lopes
10h30 – 10h50: Coffee Break e Networking
10h50 – 11h20: Crimes in the era of digital transformation – Adriana Shimabukuro
11h20 – 11h40: When the Government requests data from companies – Giovani Ravagnani
11h20 – 12h00: Closing
To access your certificate click on this link.
To watch the event talks click on this link.
Event Venue Details
Institute of Advanced Studies of the University of São Paulo
Former University Council Auditorium
Rua da Praça do Relógio, 109, Ground Floor
Cidade Universitária, São Paulo – SP (venue’s map)